Tourism Futures PRIPs Application

CTSR has been a major research provider to the Sustainable Tourism CRC over recent years and due to the STCRC’s heavy demands, there has not been the capacity in the Centre to engage substantially beyond the STCRC. Over the last 8 months, the ground work has been laid to develop a new research agenda and engage with a wide range of tourism stakeholders locally, regionally, nationally and internationally. PRIPs funding will underpin the core of this new research program and facilitate partnerships with external research collaborators, users and funding agencies to grow and sustain tourism and hospitality research as one cornerstone of VU’s research future.

Aim: Australia’s $80 billion tourism industry has major challenges. The industry’s capacity to brand, market and promote itself is well honed, but its capacity to build and manage sustainable destinations, which compete with the best internationally, needs innovative approaches. Our specific aim is to harness the skills of a multidisciplinary research team and, working with international, national, state, regional and local research, industry and community partners review, evaluate, develop, test and apply innovative theoretical frameworks emerging from tourism, management, economics and sustainability science disciplines to build models and tools suitable for tourism destinations to underpin their future growth and sustainability.

 PRIP Application Outline CTSR V7a - draft version only (164 KB)

This Application has 3 core projects.

• Wellness and Lifestyle
• Sustainable Tourism Enterprises and Allied Services
• Labour Markets

Wellness and Lifestyle

Interim Program Leader
Professor Leo Jago - leo.jago@vu.edu.au

Research Outcomes: Strategies and training for wellness and healthy lifestyles products

Research Tasks:

• Spa, cuisine and healthy eating product development strategies
• Career paths in spa, food and beverage

Consultation

Collaboration

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Sustainable Tourism Enterprises and Allied Services

Interim Program Leader
Dr Sue Bergin-Seers - sue.bergin@vu.edu.au

Research Outcomes: Innovative program models for mentoring and benchmarking in SMEs

Research Tasks:

• Mentoring innovative product development & excellence in service delivery
• Benchmarking sustainability practices of SMEs

Consultation

Collaboration

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Labour Markets

Interim Program Leader
Professor Margaret Deery - margaret.deery@vu.edu.au

Research Outcomes: Case studies & strategies for best practice labour recruitment, training and retention

Research Tasks:

• Tourism labour markets and work-life balance

Consultation

Collaboration

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Further Information

If you have any feedback relating to this project please contact the Interim Program Leader